As a seasoned design advocate, I manage the design process from concept to completion, collaborating closely with creative leadership and cross-functional teams to craft strategic solutions aligned with brand guidelines and project objectives.
Sr. Design and Experience Manager
AVEVA - San Leandro, CA | 2021 - 2023
Brand evangelist for a multitude of media for lead generation and product awareness campaigns for the software stalwart. Art direction for internal and external facing corporate initiatives including in-person events.
• Quality control of the user experience through all facets of design
• In-person & online events from concept through execution
• Evolved social media solutions through motion graphics
• Successful working in and evolving the boundaries of brand standards
Sr. Multimedia Designer
OSIsoft - San Leandro, CA | 2017 - 2021
Partnered with the VP of Marketing for lead generation and brand awareness campaigns, internal corporate initiative and also in-person events in the software industry promoting the PI System software.
• Display ads, email banners, social media posts
• In-person & online events concept, project management and execution
• Video editing, motion graphic design
• Successful working in and evolving the boundaries of brand standards
• Successful working in and evolving the boundaries of brand standards
Sr. Graphic Designer
24 Hour Fitness - San Ramon, CA | 2012 - 2017
Collaborated closely with the Creative Director on direct mail, digital and social media components and print signage that supported multiple channels of the business such as retail, corporate group sales to corporate partnerships.
• Owned creative direction for social media design
• Designed for the company mobile/tablet app
• Executed field marketing support
• Designed labels for products and retail spaces
Creative Consultant/Creative Director
MBH Architects - Alameda, CA | Jun 2011 - Apr 2012
Reviewed the company’s visual brand. The logo was refreshed and the website was
re-designed. Email templates and in-office signage were created.
• Re-branded the company logo, website and marketing materials
Principal/Creative Director
Dean Alvarez Design - San Francisco Bay Area
Art direction, project management and production on all creative projects for varied clientele including, interior design, and architecture.
• All creative. All facets of self-promotion and maintaining the business
Art Director (Contract)
Walmart Campaign Division - Brisbane, CA | 2007 - 2008
Design Ideation, Art Direction, Design
Creative direction and design for national seasonal campaigns including in-store signage, POS systems, visual merchandising, print advertising, gift catalogs, gift card program and food packaging.
• Designing within a large corporate retail chain structure
Sr. Graphic Designer (Contract)
World Market - Alameda. CA | 2006 - 2006
Conceptual design and execution for all direct mail and promotional marketing. Collaborated and supported
the art director with on-set photo shoots.
• Designed for food industry packaging and furniture
Art Director
Ambrosi Advertising Agency (for Mervyn’s) - Hayward, CA| 2004 - 2006
Art direction and management of a team of copywriters and production designers for weekly circular. On-set photo art direction support. Collaborated with marketing managers to develop seasonal campaign strategies, and POS
in-store graphics.
• Managed a team to meet weekly deadlines plus in-depth seasonal campaigns
Sr. Graphic Designer
Onyx Design, Inc. - San Francisco, CA | 1997 - 2003
Created brand identities in the dot com era. Various projects in diverse industries such as tech startups,
food & beverage, and book publishing. Also provided pro-bono work to support nonprofits.
• Created brand identities that stood out amongst the sea of start ups
• Wine labels and ads
• Book design (cook book)
Education
California College of the Arts
Bachelor of Fine Arts, Graphic Design
Honolulu Community College
Associate, Graphic Design