With extensive brand design experience, I specialize in aligning brand narratives with customer experiences, blending innovation with meticulous execution. From concept to completion, I oversee each stage closely, collaborating with creative leaders and cross-functional teams to ensure strategic alignment and adherence to brand guidelines. I also take pride in crafting and evolving brand guidelines to maintain consistency and elevate brand identity across all touchpoints.
Sr. Design and Experience Manager
AVEVA - San Leandro, CA | 2021 - 2023
Brand evangelist for multichannel marketing for lead generation and product awareness campaigns. Art direction and design for internal and external facing corporate initiatives.
• Ensured quality across print, web, digital, motion graphics, and videos.
• Managed concept development and execution for digital & physical environmental signage
for trade shows and conferences.
• Established and evolved brand identity and design standards.
• Assisted with UI design through creative input and visual solutions.
• Collaborated with teams to meet design needs and deliver impactful content.
Sr. Multimedia Designer
OSIsoft - San Leandro, CA | 2017 - 2021
Partnered with the VP of Marketing to art direct and design lead generation and brand awareness campaigns, internal corporate initiative and in-person events including print and digital.
• Created display ads, email banners, social media posts.
• Experiential events; concept, project management and design execution.
• Video editing, motion graphic design.
• Successful working in and evolving the boundaries of brand standards.
Sr. Graphic Designer
24 Hour Fitness - San Ramon, CA | 2012 - 2017
Collaborated closely with the Creative Director on direct mail, digital and social media components and print signage that supported multiple channels of the business such as retail, corporate group sales, and corporate partnerships.
• Owned creative direction for social media design.
• Designed for the company mobile/tablet app.
• Collaborated with field marketing to support events.
• Designed products labels, enviornmental signage for retail.
• Created specialized apparel swag for club grand openings.
Creative Consultant/Creative Director
MBH Architects - Alameda, CA | Jun 2011 - Apr 2012
Reviewed the company’s visual brand. The logo was refreshed and the website was
re-designed. Email templates and in-office signage were created.
• Re-branded the company logo, website and marketing materials
Principal/Creative Director
Dean Alvarez Design - San Francisco Bay Area
Art direction, project management and production on all creative projects for varied clientele including, interior design, and architecture.
• All creative. All facets of self-promotion and maintaining the business
Art Director (Contract)
Walmart Campaign Division - Brisbane, CA | 2007 - 2008
Design Ideation, Art Direction, Design
Creative direction and design for national seasonal campaigns including in-store signage, POS systems, visual merchandising, print advertising, gift catalogs, gift card program and food packaging.
• Designing within a large corporate retail chain structure
Sr. Graphic Designer (Contract)
World Market - Alameda. CA | 2006 - 2006
Conceptual design and execution for all direct mail and promotional marketing. Collaborated and supported
the art director with on-set photo shoots.
• Designed for food industry packaging and furniture
Art Director
Ambrosi Advertising Agency (for Mervyn’s) - Hayward, CA| 2004 - 2006
Art direction and management of a team of copywriters and production designers for weekly circular. On-set photo art direction support. Collaborated with marketing managers to develop seasonal campaign strategies, and POS
in-store graphics.
• Managed a team to meet weekly deadlines plus in-depth seasonal campaigns
Sr. Graphic Designer
Onyx Design, Inc. - San Francisco, CA | 1997 - 2003
Created brand identities in the dot com era. Various projects in diverse industries such as tech startups,
food & beverage, and book publishing. Also provided pro-bono work to support nonprofits.
• Created brand identities that stood out amongst the sea of start ups
• Wine labels and ads
• Book design (cook book)
Education
California College of the Arts
Bachelor of Fine Arts, Graphic Design
Honolulu Community College
Associate, Graphic Design
Personal
My spark comes from art, design and creative curiosities. Joy comes from being a husband and father of two daughters. My passion is outrigger canoe paddling in the San Francisco bay and beyond which keeps my connection to my birthplace Hawai’i, close at heart.