Here is the process of taking an approved concept then refining, iterating, and executing. Concepts were shown within a social re-marketing context.
Operate & Optimize.
How it started. The idea was to use the image of a person in an ah-ha moment as the hero visual draw. The supporting typography was playful as the image. Iconography was added to complement the image and typography and a graphic imagery only option was added for two different looks.
How it was finalized. The typography was dialed back. New brand iconography replaced the previous ones with a refined touch. Colors were used more simply and boldly to tie back to brand standards.
Ecosystems of the Future
How it started. The visual approach was in flux as the messaging constantly changed. The initial concepts used imagery that solidified that something was offline or missing, the missing person outline and then the missing person with data flow emerged.
